Acai Fresh
Acai was increasingly becoming popular in Lisbon, but in 2016 quality options were hard to find.
Açaí Fresh wanted to introduce a new açai cream into the health food & beverage market in Lisbon, mainly targeting active professional, and health & wellness seekers and performance-focused audience.
Brand Identity
Packaging Design
Food and Beverage
Creative Solution
The identity took inspiration from sport grounds.
We used it as a base for our grid system to present various health benefits and nutritional facts.
The geometry of the grid creates a sharp effect that counterbalances the playfulness of the illustrations.
The palette uses the deep purple of the açaí berry to be easily identified, and a bright orange and fucshia are used to give the brand a bold and dynamic feel.