Hom Milk Tea
Craft Milk Tea for Free Spirits
Hom is an experimental thai milk tea brand initiated by a group of creatives.
The clients wanted to create a proof of concept to collect fund and develop the brand.
Brand Identity
Packaging Design
Food & Beverage
HOM Craft Milk Tea Creative Solution
The goal of the identity was to create a bright vibrant design that would both feel free and delicious.
We were inspired by various paint textures which evoke creativity, freedom and exploration.
We decided to use “spreading smudge” as the central element of the identity. The textures have boundless qualities to them which fit with the brand search for fun, creativity and freedom.