Next-Project™ Executive Education
Next-Project™ is a executive education and management coaching company with exceptional expertise and experiences in project management.
The company trains and coaches professionals and leaders around the world to ensure success of large and complex projects.
It is one of the only 3 organizations capable of working on very large projects, above 500M € in France.
Despite Next-Project™ high level of expertise and impressive client portfolio, Next-Project™ is quickly being overtaken by its competitors' contemporary image and strategy. The founder feels that the Next-Project™ brand image does not match its actual expertise.
Brand StrategyBrand Identity
Executive EducationCertified Management
Excellence of Tomorrow
Brand positioning and identity concept for NextProject
Creative Solutions
After several rounds of research, we were able to define the positioning that translates the founder’s true vision: Toward Excellence.
This new positioning aims to convey a sense of transition to a great and successful future.
To express our new brand idea, Toward Excellence, we wanted to create a sense of movement forward and connection while appearing impeccably neat. The new logo was transformed into a sharper and bolder arrow that is both stable and flexible at the same time.
We evolved the colour palette into a more modern one, by making the green more mature and incorporating a deep blue into the palette.
We chose a geometric font to enhance the bold accomplishments and promises of the company.
The brand system derives from the arrow-shaped of logo, and is metaphor to an opening to the future.
Overall, the brand identity focuses on giving the feeling of moving forward. The concept combines growth, continuity and future together for an identity that moves. The arrow is a simplification of the previous X logo, that is used in the identity to “open” doors.