SeeQ Prospection Database
SeeQ was a project initiated by Nomination, a French agency specialised in sales and prospecting database. SeeQ was created to focus on B2B prospection.
The branch was initially named B2B Agency”, which we renamed to SeeQ.
Brand IdentityB2B Sales and Marketingconnecting like destiny
Brand identity concept for SeeQ
Creative Solutions
We wanted to create an engaging visual identity that feels deeper than commercial prospection.
As we were working on the logo, we were seduced by the idea of expressing high profiles database with a floating star.
Then, the concept cosmic destiny appeared, which helped us put the pieces of the puzzle together.
We developed the graphic language to express parallel between high profiles database & conquest of the galaxy.
The underlying goal is to help sales and prospection teams, our target audience, feel a sense of excitement and motivation when interacting with the brand.
The branch was initially planned to be simply called “B2B Agency”. To make the brand more engaging and exciting, we developed a new name, SeeQ.