Story-Driven Brand Identities
BRANDING
〰️
PORTFOLIO
〰️
BRANDING 〰️ PORTFOLIO 〰️
Brand strategy and branding for business growth. Because people rarely buy what you do, they buy the reason why you do it and how it makes them feel.
Building Stories & Branding Process
BRANDING Process Summary
The pillar of my creative process is to dig deep until I understand the actual “reason to exist” of a business. It’s rarely what we think it is, and that’s why I love branding.
In this forever moving world, the only way to sustainable growth is to know who you really are.
These case studies aim to illustrate my thought process behind solving creative problems.
Brand strategies and brand identities are products of thousands evaluations of ideas, boiled down a single solution.
-
Discussion around your needs and your goals.
-
The counter-brief summarizes the informations from the previous steps, challenges them, and helps make sure everyone one is on the same page.
-
Finding the real “why” is the foundation of an authentic brand narrative. It will also be the emotional bridge between you and your community.
-
This step is about determining your unique territory in the market. How will you become Top of Mind in people’s mind? What the one thing you’ll be known for?
-
Translating our brand narrative into a coherent visual universe, to help people quickly identify and relate.
A picture is worth a thousands words, so is a brand identity .
Work with me
You shall not worry. Your message will be well received. The Pawsident generally answers within 24 hours on week days.